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Marketing Plan:

Goal: If selling price is ten dollars, then cost of board and components must be less than five dollars.(10 12x14) (24 2x3) = (240 2x3)

Cost Break Down

Currently the cost of the components to make one board is $2.30.

· NEEDS TO GO DOWN

· Less than $5

Cost of one board with solder mask and silkscreen if size 12x14 with 24 boards: $83.40/24 =$3.47

Production costs = price of components + price of board

=$2.30 + $3.47 =$5.77

Profit = $sold – production costs

=$10.00-$5.77 = $4.23 per board

Total Profit = (price per board)*(#of boards) – (production cost)

= $10.00 * 240 – ([83.3)*10+ [$2.30 * 240])

= $1337.50

Market Proposal

Product will be in a package with:

· Board

· Components

· Instruction booklet:

o How to solder

o Component list

o Schematic and function description

o Layout with labeled components

o Abstract

· Solder?

Packaging:

· Ziploc bags: cheap but unreliable?

· Components in smaller bag?

· Board and battery pack + component bag

· Make sure nothing falls out!!

Solder/Soldering Irons:

· Buy from Jameco, sell for $5-7

Sell at Family Science Night:

· School purchases

· Other Endeavour students at PRHS and at other schools

· Electronics people